3 Great Digital Marketing Tips to Increase Your Online Presence in 2017

It seems like every year, there are new tips and tricks to keep track of when it comes to Internet marketing, and how to make the most of it. It’s easy to start out each year with specific goals in mind for your business, but as things change, your goals should adapt. Trends are constantly shifting in the world of digital marketing, and if your business has been using the same strategies for several years, it’s definitely time for an upgrade.

Thankfully, none of these ‘upgrades’ should be difficult to do if you already have a digital marketing presence. With just a few simple adjustments, you can start seeing more growth than ever. Following trends has never been so easy – or so profitable. Use the tips below to increase your online traffic, and revenue this year.

1. Make Sure Your Website is Up to Date

All too often, business will build a website and think that’s enough to last a lifetime. Unfortunately, building a site isn’t even half the battle. Not only are search engine algorithms changing all the time, but why would someone keep coming back to your site if they’ll only find the exact same content, time and time again?

If you’ve had a website for several years, there is definitely some good news involved. Search engines like Google tend to favor sites with longevity. However, you’re not making the most out of your SEO opportunities unless you add fresh, consistent content. Not only should you make sure all the information on your site is accurate, such as location, hours of operation, etc., but you can really boost your SEO power by adding more fresh content consistently.

2. Take Advantage of Social Media Ads

If you have a website, there’s a good chance you have an active social media presence. However, many businesses don’t take full advantage of all the perks and benefits social media platforms can offer. Sites like Facebook are constantly trying to improve the ad experience for businesses and consumers alike.

Social media can be just as effective as a search engine when it comes to getting people to your website. With the right ads in place, you can target a specific audience. The great thing about social media is that once you’ve targeted that audience, not only can you get them to your website, but you can interact with them. You’re giving your business a ‘face,’ and a personality that potential customers can really relate to, and that will always make them more likely to choose your website (and business) over a competitor.

Take a look at a few different ways of advertising on social media. Some of the most popular platforms, and the easiest to set up are through Facebook and YouTube. Social media ads allow you to get creative with your audience, and offer them a message that can really connect with them. It’s a great way to become more interactive through your advertising.

3. Content is Key

This may sound similar to the first tip, but creating new content for your website on a scheduled and consistent basis is different from making content changes and updates. The fact is, consumers today are far more interested in stories than advertisements. People are inundated with thousands of ads each day, and as a whole, we have learned to essentially ‘tune them out.’

However, things like blogs have become increasingly popular. Like social media content, blogs allow your business to have more of a personality. They really give you a chance to say what you need to say without sounding like one giant advertisement. Consumers want to have conversations with businesses, instead of being given messages they can’t respond to. Blogs not only allow you to open up and share what matters most to your business, but they encourage conversation and interaction.

Not only will viewers appreciate fresh content on your website, but search engines will pick up on it too. If your blog is SEO-friendly, using the right keywords while still being conversational, search engines like Google will absolutely give your site more favor than a competitor who infrequently makes updates.

Keeping Up With the Trends

There are dozens of ways to boost your website traffic this year, and there will be a dozen more by this time next year. Don’t feel overwhelmed by all the changes and updates the Internet seems to constantly make. It can feel nearly impossible to keep up with every single one of them, and you don’t necessarily have to in order to be successful.

It’s okay to start out small, and by using these three simple tips, you’ll undoubtedly see a difference in the amount of traffic that hits your website each day. For some additional tips on lead nurturing, check out tip #2 on our recent post on MailMunch. MailMunch captures leads from your website and converts visitors into life-long readers, email subscribers and customers.