Tag - Marketing

7 Instagram Hacks for Small Business Owners

Instagram may be one of the most underrated and underused social media platforms out there (besides the likes of new entrants Snapchat) for small businesses. It has come a long way from just being a filter tool to fix or enhance pictures. Many of the giants like Starbucks, Nike and Levi’s are dominating the platform with engaging content that draws huge amounts of followers. You may be aware of the likes of Kim Kardashian and celebrities ruling on Instagram, but [...]

5 SEO Tips to Improve Your Search Rankings

Whether you own a small business or run a large corporation, “search engine optimization” has likely come up more than once in your marketing meetings. Unfortunately, it’s become a bit of a buzzword, which makes some businesses scared to tap into its full potential. While the strategies and successes behind SEO have shifted slightly over the years, it’s very clear that it’s here to stay, and can make all the difference when it comes to the overall growth of [...]

Which Online Marketing Strategies Can Help Your Business Grow

Many businesses are not utilizing online marketing in an effective way and this is hurting the growth of their business.  There are hundreds of thousands of potential clients that perform web searches on a daily basis and if a business is not anywhere near the top of these searches, they are losing out. Online marketing is a little more difficult than just placing an ad in print in the local newspaper.  Businesses will need to spend time placing all of [...]